When looking at the Good.is website, I found one video, that I really thought was amazing. About America: Love it or Fix it. This video was able to say so much with only using text and a few images. They used the timing, color, and font to show mood and emotion. I watched it a couple times, just to see how they put everything together. It was so easy to read and follow because it went at a speed that wasn't too fast, and wasn't too slow. I really found a lot of inspiration for our next project from looking at this video. I watched other videos that also did a great job of conveying information, including "Transparency" but I found that "About America" was the strongest on their website.

Stop Stealing Sheep and find out how type works chapter summaries.
Chapter 1. Type is Everywhere- Type exists. It is a fundamental part of our lives. These simply facts are essential to understanding how to communicate more effectively. I don't think that many people understand how important type is to our existance. It controls where we shop, which exit we take on a high way, and how we make it through daily activities.
Chapter 2. What is type?- Between types' past and its future, our present understanding of type is rooted in who we are and how we communicate. Type is a living entity integrated into society's moods and trends. Type is something that people have always considered, we use Times New Roman for all formal papers because it is serif and very easy to read. People choose different fonts for different purposes and different audiences.
Chapter 3. Looking at type- Training the eye to recognize type begins with familiar elements on the page. Looking at both a typeface's basic shape and its finest details is the first step toward understanding how type works.
Chapter 4. Type with a purpose-- Choosing typefaces for a particular purpose need not be more intimidating than planning your wardrobe. Matching an appropriate typeface with the right task is easy. In most cases you simply need to think about your audience and the readability. Also, certain typefaces convey certain moods and emotions which is important to consider.
Chapter 5. Type builds character- Understanding the tone, or feeling, of text is essential in determining what typefaces to use, and how it might be arranged on a page.
Chapter 6. Types of type- Basic characteristics of typefaces, once understood, can eliminate difficulty with typeface identifications. Simple distinctions among typefaces are best understood by analogy to human counterparts.
Chapter 7. How it works- Legible, readable type depends on a few basic principles space between individual letters and around words. Choosing the right typeface for the right text also means using the right spacing. Its all about kerning, every typeface works differently and you must make adjustments accordingly.
Chapter 8. Putting it to work. Considering where type is going to live and work will determine its effectiveness. Simple rules of placement create practical page layouts. Different types work better in certain situations that others.
Chapter 9. There is no bad type. Type is a basic element of communication. As the means of communicating changes, type evolves and unique and lively ways. Type has evolved over time, and it really just depends on peoples personal opinions, and what context they are being used in.