Animated Type

Typography is the cornerstone of great design, and coupled with motion graphics, it can really be taken to new levels. Watching the videos of the animated type was very interesting, because it really helped to bring the type to life. Although we have been trying to convey mood and emotion with our font choices, there is something about these videos that really make it more concrete. The only problem I see with this, is that it could be overdone, and then really start to take away from the simplicity and elegance that a simple typographic design can have. While looking through the videos, I found that some were really over the top, and didn't help get across any message, but instead made it more complicated and confusing.