Thirteen Ways of Looking at a Typeface-

The Thirteen Reasons to use a certain typeface that really rang true for me:
1. Because it works-some typefaces just work perfectly for some projects.
2. Because you like it's history.
3. Because you like it's name- sad but so true.
4. Because of who designed it- just like a purse.
5. Because it was there- convenience isn't always a good thing.
6. Because they made you- doesn't only happen in school.
7. Because it reminds you of something- good old nostalgia.
8. Because its beautiful.
9. Because its ugly.
10. Because its boring.
11. Because you believe in it.
12. Because it's special.
13. Because you can't not.