First Video
Second Video
Third Video
Fourth Video
Fifth Video
Tuesday, March 31, 2009
The Laws of Simplicity
The easiest way to simplify something from it, is to remove things.
Organization makes a system of many appear fewer
Savings Time feel like Simplicity
Knowledge makes everything simpler
Simplicity and Complexity need each other
What lies in the periphery of simplicity is definitely not peripheral.
More emotions are better than less
In simplicity we trust
Some things can never be made simple.
Reading from the laws of simplicity really made me question design a lot. Sometimes it is hard to know when to stop in a design, when to step back and realize that every inch does not need to be filled. But it's also important to find a balance between filled and simple. That is why designing is tough because sometimes you have to consider the audience and the tone of the project. There are so many things to consider when creating something for a project. Reading this really gave me some new perspective on design.
Organization makes a system of many appear fewer
Savings Time feel like Simplicity
Knowledge makes everything simpler
Simplicity and Complexity need each other
What lies in the periphery of simplicity is definitely not peripheral.
More emotions are better than less
In simplicity we trust
Some things can never be made simple.
Reading from the laws of simplicity really made me question design a lot. Sometimes it is hard to know when to stop in a design, when to step back and realize that every inch does not need to be filled. But it's also important to find a balance between filled and simple. That is why designing is tough because sometimes you have to consider the audience and the tone of the project. There are so many things to consider when creating something for a project. Reading this really gave me some new perspective on design.
Monday, March 23, 2009
When looking at the Good.is website, I found one video, that I really thought was amazing. About America: Love it or Fix it. This video was able to say so much with only using text and a few images. They used the timing, color, and font to show mood and emotion. I watched it a couple times, just to see how they put everything together. It was so easy to read and follow because it went at a speed that wasn't too fast, and wasn't too slow. I really found a lot of inspiration for our next project from looking at this video. I watched other videos that also did a great job of conveying information, including "Transparency" but I found that "About America" was the strongest on their website.
Stop Stealing Sheep and find out how type works chapter summaries.
Chapter 1. Type is Everywhere- Type exists. It is a fundamental part of our lives. These simply facts are essential to understanding how to communicate more effectively. I don't think that many people understand how important type is to our existance. It controls where we shop, which exit we take on a high way, and how we make it through daily activities.
Chapter 2. What is type?- Between types' past and its future, our present understanding of type is rooted in who we are and how we communicate. Type is a living entity integrated into society's moods and trends. Type is something that people have always considered, we use Times New Roman for all formal papers because it is serif and very easy to read. People choose different fonts for different purposes and different audiences.
Chapter 3. Looking at type- Training the eye to recognize type begins with familiar elements on the page. Looking at both a typeface's basic shape and its finest details is the first step toward understanding how type works.
Chapter 4. Type with a purpose-- Choosing typefaces for a particular purpose need not be more intimidating than planning your wardrobe. Matching an appropriate typeface with the right task is easy. In most cases you simply need to think about your audience and the readability. Also, certain typefaces convey certain moods and emotions which is important to consider.
Chapter 5. Type builds character- Understanding the tone, or feeling, of text is essential in determining what typefaces to use, and how it might be arranged on a page.
Chapter 6. Types of type- Basic characteristics of typefaces, once understood, can eliminate difficulty with typeface identifications. Simple distinctions among typefaces are best understood by analogy to human counterparts.
Chapter 7. How it works- Legible, readable type depends on a few basic principles space between individual letters and around words. Choosing the right typeface for the right text also means using the right spacing. Its all about kerning, every typeface works differently and you must make adjustments accordingly.
Chapter 8. Putting it to work. Considering where type is going to live and work will determine its effectiveness. Simple rules of placement create practical page layouts. Different types work better in certain situations that others.
Chapter 9. There is no bad type. Type is a basic element of communication. As the means of communicating changes, type evolves and unique and lively ways. Type has evolved over time, and it really just depends on peoples personal opinions, and what context they are being used in.
Stop Stealing Sheep and find out how type works chapter summaries.
Chapter 1. Type is Everywhere- Type exists. It is a fundamental part of our lives. These simply facts are essential to understanding how to communicate more effectively. I don't think that many people understand how important type is to our existance. It controls where we shop, which exit we take on a high way, and how we make it through daily activities.
Chapter 2. What is type?- Between types' past and its future, our present understanding of type is rooted in who we are and how we communicate. Type is a living entity integrated into society's moods and trends. Type is something that people have always considered, we use Times New Roman for all formal papers because it is serif and very easy to read. People choose different fonts for different purposes and different audiences.
Chapter 3. Looking at type- Training the eye to recognize type begins with familiar elements on the page. Looking at both a typeface's basic shape and its finest details is the first step toward understanding how type works.
Chapter 4. Type with a purpose-- Choosing typefaces for a particular purpose need not be more intimidating than planning your wardrobe. Matching an appropriate typeface with the right task is easy. In most cases you simply need to think about your audience and the readability. Also, certain typefaces convey certain moods and emotions which is important to consider.
Chapter 5. Type builds character- Understanding the tone, or feeling, of text is essential in determining what typefaces to use, and how it might be arranged on a page.
Chapter 6. Types of type- Basic characteristics of typefaces, once understood, can eliminate difficulty with typeface identifications. Simple distinctions among typefaces are best understood by analogy to human counterparts.
Chapter 7. How it works- Legible, readable type depends on a few basic principles space between individual letters and around words. Choosing the right typeface for the right text also means using the right spacing. Its all about kerning, every typeface works differently and you must make adjustments accordingly.
Chapter 8. Putting it to work. Considering where type is going to live and work will determine its effectiveness. Simple rules of placement create practical page layouts. Different types work better in certain situations that others.
Chapter 9. There is no bad type. Type is a basic element of communication. As the means of communicating changes, type evolves and unique and lively ways. Type has evolved over time, and it really just depends on peoples personal opinions, and what context they are being used in.
Tuesday, March 10, 2009
Animated Type
Typography is the cornerstone of great design, and coupled with motion graphics, it can really be taken to new levels. Watching the videos of the animated type was very interesting, because it really helped to bring the type to life. Although we have been trying to convey mood and emotion with our font choices, there is something about these videos that really make it more concrete. The only problem I see with this, is that it could be overdone, and then really start to take away from the simplicity and elegance that a simple typographic design can have. While looking through the videos, I found that some were really over the top, and didn't help get across any message, but instead made it more complicated and confusing.
Tuesday, March 3, 2009
Rethinking Modernism, Revising Functionalism really discussed the trends and styles that the world has turned to. It was great to see the kind of layout that designers are excited about, included more expression, and fun ideas. We are getting out of the stiff gridlocked designs that seemed to be so boring. Lately I have been trying to be more expressive, and let more of my personality and emotions play into my design, and as a result, I have really enjoyed both the process and the results much more. This style is something that the public will be more receptive to and therefore, it will become the forerunner of design as we know it.
It was nice to read this after Cult of the Ugly, because it seemed as though he was denouncing the use of creativity and expression in work, it seemed as though he wanted things to be more clear and concise, and while that may be easy for someone to make their way through, it isn't going to keep anyone's attention for a long period of time.
Overcoming Modernism: In this reading, they discussed issues with communication, and how younger designers are having a hard time communicating to their audience. Although they may been able to come up with a great concept, they have a difficult time conveying it to a large group of people. Talking about my designs, is probably my least favorite part of the design process, because sometimes it seems as though things can get "lost in translation."
It was nice to read this after Cult of the Ugly, because it seemed as though he was denouncing the use of creativity and expression in work, it seemed as though he wanted things to be more clear and concise, and while that may be easy for someone to make their way through, it isn't going to keep anyone's attention for a long period of time.
Overcoming Modernism: In this reading, they discussed issues with communication, and how younger designers are having a hard time communicating to their audience. Although they may been able to come up with a great concept, they have a difficult time conveying it to a large group of people. Talking about my designs, is probably my least favorite part of the design process, because sometimes it seems as though things can get "lost in translation."
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